Last post I talk about how is the process in general, but in this post I would take you over the process I do for the creation of a brand for a makeup artist.
After the lovely Lesly chooses a type of font, color, style, etc. I started making some "drafts" of what kind of font could get better for the taste of Lesley and in a way can connect with her audience (her clients).
Here I'm trying a few similar and different fonts.
With this sketch I show them to my client and we talk over, here is when she told me to put an icon of lashes so I started searching for inspiration and finally start using this style.
After changing and moving colors and fonts I came to this final stage I turn on over Lesly and she decide for the option 3 but she wants it a little change.
And finally I made those little changes and this is the final result.
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