First I ask what can of type they have in mind, because they re different types of “logos” as we call them.
If the client has a like to certain logos in the same industry as them or any other, this help me having a sense of what they want.
Knowing what type of clients they have is important to decide certain looks that attract to more young audience or more adult.
Then i show case them with a few color palettes and types of font that could work with their theme of the logo
When all of this is sort it out, I start sketching, some time i do it on paper but most of the times i start directly on the computer, once i finished three or four sketches i show them to the client for changes or approvals they want to keep on the final one.
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