In the world of pastry the two top things are the looks and the taste, but I think the most important thing is the looks because that's the first thing that a customer sees it and if they like the taste of it they will come back.
Part of this looks goes to the branding and the packing of a business, its fundamental to have a great and functional design a nice box who “tells” the costumer why they need to buy the cake, the cookies, etc.
I know people who feel sorry to throw the box of a cake, like they are really nice boxes.
This is why it's so important to have a logo, a sign, a box who sells not only your stories also to sell your values, the professionalism and passion with which they do all this.Knowing this, What do you like most about pastry shops?
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